Buysel
A search‑first marketplace for property deals and sustainable reselling.
Client
Cybexel Technologies Private Limited
Service Provided
UX Research, Information Architecture, UI Design, Prototyping, Design System
The Goal:
Create a single, search‑first marketplace for property transactions in India—rent, sale, and lease—with transparent fees and the choice of direct owner contact or agent‑assisted workflows. Streamline discovery with location‑aware search, quick category chips (Land, House, Flat, Commercial, PG), and an added Resell lane for scrap/e‑waste and household items to support sustainable trading.
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The Challenge:
Existing portals often obscure fees, enforce long, multi‑step flows, restrict direct contact, and charge high platform commissions, increasing drop‑offs and time‑to‑contact. Agents lack simple tooling to manage profiles and listings, while users struggle to compare nearby options quickly; sustainable resell use cases are scattered across informal channels.
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The Result
Designed a clean, mobile‑first experience with location picker, guided search, and quick filters for rent/sale/lease; listing cards surface price, rating, location, and a primary Call CTA to accelerate decisions. Introduced an opt‑in Agent pathway with profile and listing management, plus a dedicated Resell flow for electronics and scrap to encourage responsible recycling and extend platform utility. Current status: UX/UI completed and engineering in progress; prototype screens available for interview walkthroughs and private review, with production analytics to be added post‑launch (time‑to‑contact, search success, conversion from listing view to call).
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